Community management is a fast-growing role in the tech space. It is in high demand due to companies realizing the importance of great customer care and maintaining good relationships with their customers. Community management is a great entry point for those interested in tech. It has little to no required qualifications and offers prospects a chance to gain invaluable transferable tech and soft skills. It can also be a stepping stone to other roles in tech but is sufficient and fulfilling nonetheless.
A community manager is the face of a business to the public. They are the first point of contact for customers, and they are the brand ambassador, the one who has the most influence on how people perceive the brand and what they think about it.
The responsibilities include:
- Handling customer concerns quickly and efficiently
- Responding to any criticism or negative feedback sent through email, social media channels, or other channels (such as Reddit)
- Responding to any questions from members of their team
As a community manager, you'll need to be able to:
- Understand how communities work
- Communicate effectively with members of your audience
- Keep up with trends in social media marketing
While not quite as glamorous as being on TV, the role can be extremely rewarding and fun. You get to interact with people from all walks of life, helping them when they need it most. You're the face of your business, the first point of contact for customers and potential clients. As a community manager, you'll also have access to social media tools that allow you to promote your brand through posts or messages (such as Facebook ads).
Being a community manager is a great entry-level point for those interested in tech and will set you up with transferable skills and experience. You'll learn about the industry, social media, and customer service, which are all vital fields in today's digital world. You also have the opportunity to meet and interact with fellow techies who are part of the community. This presents excellent learning potential while also strengthening and broadening your network & profile.
If you're not sure where to start on your journey as a community manager, check out these tips from experts:
1) Learn how to use Google Analytics (free).
This tool will help you measure what works best for your website or app to optimize it for better user engagement. It also gives insights into who is visiting each page of content on your site. This information gives marketers insight into how they might better target their campaigns based on demographic data such as age range, interests, etcetera.
2) Connecting With Users Through Social Media Platforms Like Facebook And Twitter
Community managers rely heavily upon these platforms when doing outreach work since so many people are already using them. Social media platforms like Facebook, Twitter, and Reddit are great for engaging community members on public platforms they already use. Other platforms like Slack, Discord, and Gitter are also great as self-hosted private spaces for members to interact both with each other and themselves.
3) Creating Content That People Want to Share with Their Friends.
As you gain more experience as a community manager, you could find your desire to become more involved in other areas of the business grows. You could move into different roles, such as content manager or social media manager. If this sounds interesting, plenty of companies are looking for great community managers who can take on these additional responsibilities.
Remember that as you learn the basics, you must ensure you don't get bogged down by them. This is where your previous experience will come into play. If you have experience in a similar role and have a good understanding of how things work, then this will help you move forward without getting stuck on any particular aspect of community management.
You should also ensure that everyone on your team knows their job so everyone can work together as one unit and not fall into the trap of working against each other instead.
Being a community manager gives you a transferable skill that can be used in many different roles. For example, if you're an accountant, you might also be able to help with marketing and social media. If you're an engineer, maybe your skills lie in customer support or project management.
The more diverse your experience is across multiple teams and departments within a company (and beyond), the better equipped you'll be to succeed as a community manager.
So, if you're considering a career in community management, we hope these tips have given you some confidence to embark on this exciting journey! The role is one of the most rewarding and fun ones to work in because it gives people an opportunity to interact with your brand and engage with others about their experiences with it. That's why we think the best way for anyone interested in community management is to jump right in. You don't need any experience or qualifications besides being open-minded enough (and willing) to learn as much as possible from those already doing it well.
Remember, even if this job isn't for you, there are many other opportunities out there waiting for someone who wants them just as much!